Legal
Privacy Policy
Last updated: [date]
This policy explains how we collect, use, and protect your personal data, and your rights under UK data protection law (the UK GDPR and the Data Protection Act 2018).
Who we are
SensiFi Ltd is the "data controller" for the personal data described here. Registered office: 71-75 Shelton Street, London, England, WC2H 9JQ. Company number: 14813117. ICO registration: [reference]. For any privacy question, contact privacy@sensifi.io.
What we collect
Information you give us: your email address (and your name, if you provide it) when you join the waitlist or contact us, and the content of any messages you send.
Information collected automatically: basic technical and usage data such as IP address, device and browser type, pages viewed, and cookie data.
Why we use it, and our lawful basis
- To send you the educational updates you signed up for — consent.
- To operate, secure, and improve the site and understand how it is used — legitimate interests.
- To meet legal or regulatory obligations — legal obligation.
Cookies and analytics
We use essential cookies and, with your consent, analytics cookies via [provider]. You can accept or decline non-essential cookies through our cookie banner and change your choice at any time.
Who we share it with
We do not sell your data. We share it only with service providers who process it on our behalf — for example website hosting ([AWS]), our email provider ([provider]), and analytics ([provider]) — under contract, and with authorities where we are legally required to.
International transfers
Where data is processed outside the UK, we rely on appropriate safeguards such as UK adequacy regulations or the International Data Transfer Agreement / Standard Contractual Clauses.
How long we keep it
We keep your email until you unsubscribe or ask us to delete it[, and for up to [X] months afterwards]. Usage data is retained for [period].
Your rights
Under UK data protection law you can ask to access, correct, delete, restrict, or object to our use of your data, ask for portability, and withdraw consent at any time. To exercise these rights, email privacy@sensifi.io. You also have the right to complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113).
Marketing
You can unsubscribe from our emails at any time using the link in any message.
Children
SensiFi is not directed at anyone under 18 and we do not knowingly collect their data.
Changes to this policy
We may update this policy and will post the revised version here with a new "last updated" date.